One Hundred Thoughts about Corporate and Brand Identity: Design Thinking by Ken Cato

ISBN: 9781864706659

Published:

Paperback

128 pages


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One Hundred Thoughts about Corporate and Brand Identity: Design  by  Thinking by Ken Cato

One Hundred Thoughts about Corporate and Brand Identity: Design by Thinking by Ken Cato
| Paperback | PDF, EPUB, FB2, DjVu, audiobook, mp3, RTF | 128 pages | ISBN: 9781864706659 | 7.29 Mb

In a world where computer graphics provide a more professional finish to both good and bad design, the distinguishing factor is the strength of the core idea. This volume offers 100 observations into pivotal points in creating or developing the ideasMoreIn a world where computer graphics provide a more professional finish to both good and bad design, the distinguishing factor is the strength of the core idea.

This volume offers 100 observations into pivotal points in creating or developing the ideas that drive corporate and brand identity. This full-color book will delve into the principles, theory and design processes that help generate movement from the germination of a concept to the genesis of a well-known and recogniszable design of a brand or corporate identity. Also available: Beyond the Symbol: Thoughts on a Broader Visual Language ISBN 9781864706673 One Hundred and Fifty Thoughts About Trademarks, Symbols, and Logotypes ISBN 9781864706666 Recognise Me ISBN 9781864706642



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